How to track lead conversion events with Appwrite and Dub

Conversion tracking require a Business plan subscription or higher.

When it comes to conversion tracking, a lead event happens when a user performs an action that indicates interest in your product or service. This could be anything from:

Signing up for an account
Adding a product to cart
Joining a mailing list

A diagram showing how lead events are tracked in the conversion funnel

In this guide, we will be focusing on tracking new user sign-ups for a SaaS application that uses Appwrite for user authentication.

Prerequisites

Before you get started, make sure you follow the Dub Conversions quickstart guide to get Dub Conversions set up for your links:

Configure Appwrite

Next, configure Appwrite to track lead conversion events during the sign up process.

Create an Appwrite Cloud project

Head to Appwrite Cloud and create a new project.

Create a new API key with the sessions.write scope enabled and save the API key for later use. You can also copy your project ID and endpoint from the project’s Settings page.

API key in your project on Appwrite Cloud

Then, in your Next.js app, install the Appwrite Node.js SDK.

npm i node-appwrite

Add environment variables

Add the following environment variables to your app.

NEXT_PUBLIC_APPWRITE_ENDPOINT=https://cloud.appwrite.io/v1
NEXT_PUBLIC_APPWRITE_PROJECT=<APPWRITE_PROJECT_ID>
NEXT_APPWRITE_KEY=<APPWRITE_API_KEY>
NEXT_DUB_API_KEY=<DUB_API_KEY>

Integrate Dub Analytics

Add the DubAnalytics component from the @dub/analytics package to your app’s root layout.

src/app/layout.tsx

import type { Metadata } from 'next';
import { Analytics as DubAnalytics } from '@dub/analytics/react';

export const metadata: Metadata = {
  title: 'Appwrite Dub Leads Example',
  description: 'Appwrite Dub Leads Tracking example app with Next.js'
};

export default function RootLayout({
  children
}: Readonly<{
  children: React.ReactNode;
}>) {
  return (
    <html lang="en">
      <body>{children}</body>
      <DubAnalytics />
    </html>
  );
}

Prepare the Appwrite client and auth library

Create the Appwrite Session and Admin client (necessary for SSR apps, as explained in the Appwrite docs). Additionally, create a function to verify user login.

src/lib/server/appwrite.ts

'use server';
import { Client, Account } from 'node-appwrite';
import { cookies } from 'next/headers';

export async function createSessionClient() {
  const client = new Client()
    .setEndpoint(process.env.NEXT_PUBLIC_APPWRITE_ENDPOINT as string)
    .setProject(process.env.NEXT_PUBLIC_APPWRITE_PROJECT as string);

  const session = (await cookies()).get('my-custom-session');
  if (!session || !session.value) {
    throw new Error('No session');
  }

  client.setSession(session.value);

  return {
    get account() {
      return new Account(client);
    }
  };
}

export async function createAdminClient() {
  const client = new Client()
    .setEndpoint(process.env.NEXT_PUBLIC_APPWRITE_ENDPOINT as string)
    .setProject(process.env.NEXT_PUBLIC_APPWRITE_PROJECT as string)
    .setKey(process.env.NEXT_APPWRITE_KEY as string);

  return {
    get account() {
      return new Account(client);
    }
  };
}

Set up Dub SDK

Create the Dub client and send leads to Dub using the dub.track.lead() function.

src/lib/server/dub.ts

import type { Models } from 'node-appwrite';
import { Dub } from 'dub';

const dub = new Dub({
  token: process.env.NEXT_DUB_API_KEY
});

export function addDubLead(user: Models.User<Models.Preferences>, dub_id: string) {
  dub.track.lead({
    clickId: dub_id,
    eventName: 'Sign Up',
    customerExternalId: user.$id,
    customerName: user.name,
    customerEmail: user.email
  });
}

Send leads to Dub on user signup

In the /auth page, use the Appwrite Admin client to allow users to sign up. Post sign up, check if the dub_id cookie is present, send a lead event to Dub if found, and delete the dub_id cookie.

src/app/auth/page.tsx

import { ID } from 'node-appwrite';
import { createAdminClient, getLoggedInUser } from '@/lib/server/appwrite';
import { cookies } from 'next/headers';
import { redirect } from 'next/navigation';
import { addDubLead } from '@/lib/server/dub';

async function signUpWithEmail(formData: any) {
  'use server';

  // Get sign up info from form
  const email = formData.get('email');
  const password = formData.get('password');
  const name = formData.get('name');

  // Create account and session using Appwrite
  const { account } = await createAdminClient();

  const user = await account.create(ID.unique(), email, password, name);
  const session = await account.createEmailPasswordSession(email, password);

  (await cookies()).set('my-custom-session', session.secret, {
    path: '/',
    httpOnly: true,
    sameSite: 'strict',
    secure: true
  });

  // Check if Dub ID is present in cookies and track lead if found
  const dub_id = (await cookies()).get('dub_id')?.value;
  if (dub_id) {
    addDubLead(user, dub_id);
    (await cookies()).delete('dub_id');
  }

  // Redirect to success page
  redirect('/auth/success');
}

export default async function SignUpPage() {

  // Verify active user session and redirect to success page if found
  const user = await getLoggedInUser();
  if (user) redirect('/auth/success');

  return (
    <>
      <form action={signUpWithEmail}>
        <input id="email" name="email" placeholder="Email" type="email" required />
        <input id="password" name="password" placeholder="Password" minLength={8} type="password" required />
        <input id="name" name="name" placeholder="Name" type="text" required />
        <button type="submit">Sign up</button>
      </form>
    </>
  );
}

Here’s the full list of attributes you can pass when sending a lead event:

Property	Required	Description
`clickId`	Yes	The unique `dub_id` parameter that the lead conversion event is attributed to.
`eventName`	Yes	The name of the event. Example: “Sign up”.
`customerExternalId`	Yes	The unique ID of the customer in your system. Will be used to identify and attribute all future events to this customer.
`customerEmail`	No	The email address of the customer. If not passed, a random email address will be generated.
`customerName`	No	The name of the customer. If not passed, a random name will be generated (e.g. “Big Red Caribou”).
`customerAvatar`	No	The avatar URL of the customer. If not passed, a random avatar URL will be generated.

Example App

To learn more about how to track leads with Appwrite, check out the following example app:

Appwrite + Dub Next.js Example

See how to track new user sign-ups with Appwrite and the Dub SDK.

View your conversions

Once you’ve completed the setup, all your tracked conversions will show up in Dub Analytics. We provide 3 different views to help you understand your conversions:

Time-series: A time-series view of the number clicks, leads and sales.

Funnel chart: A funnel chart view visualizing the conversion & dropoff rates across the different steps in the conversion funnel (clicks → leads → sales).

Funnel chart view showing the conversion & dropoff rates from clicks → leads → sales

Real-time events stream: A real-time events stream of every single conversion event that occurs across all your links in your workspace.

Getting Started

Links

Analytics

Conversion tracking

Dub Partners

Integrations

Open source

Appwrite

Prerequisites

Configure Appwrite

Example App

Appwrite + Dub Next.js Example

View your conversions

​Prerequisites

​Configure Appwrite

​Example App

Appwrite + Dub Next.js Example

​View your conversions

Prerequisites

Configure Appwrite

Example App

View your conversions